About Us
We're on a mission to transform the floral industry with sustainable packaging solutions that are as beautiful as the flowers they present.
Our Story
Sparkstoreae was born in 2020 when our founder, Emma Wilson, a lifelong florist, became increasingly concerned about the environmental impact of traditional floral packaging. After seeing countless plastic wraps, foam holders, and synthetic ribbons heading straight to landfill, she knew there had to be a better way.
What began as a small experiment in her Christchurch workshop quickly blossomed into a passionate mission to revolutionize how New Zealand florists package their beautiful creations. Emma partnered with environmental scientist Michael Thompson and sustainable materials expert Sarah Jenkins to develop a range of eco-friendly packaging solutions that would not compromise on aesthetics or practicality.
Today, Sparkstoreae works with florists across New Zealand, providing sustainable packaging materials, education, and support to help the industry reduce its environmental footprint while enhancing the presentation of floral arrangements.
Our Mission
To revolutionize the floral industry by making sustainable packaging the standard, not the exception.
Sustainability
We're committed to offering packaging solutions that are biodegradable, compostable, or easily recyclable, ensuring that the beauty of flowers doesn't come at an environmental cost.
Aesthetics
We believe that eco-friendly doesn't mean compromising on beauty. Our packaging solutions are designed to enhance the natural elegance of floral arrangements while remaining kind to the planet.
Education
We're dedicated to educating florists and consumers about sustainable alternatives and techniques, empowering them to make environmentally conscious choices.
Our Values
Environmental Responsibility
We rigorously evaluate every material we use for its environmental impact, from sourcing to end-of-life. Our goal is to create a closed-loop system where nothing goes to waste.
Community Support
We're committed to supporting local New Zealand businesses, artisans, and farmers. We prioritize local sourcing and foster a community of environmentally conscious florists.
Innovation
We're constantly researching and developing new sustainable materials and techniques. We believe that innovation is key to creating a more environmentally friendly floral industry.
Biodiversity
We promote the use of native New Zealand flora and support biodiversity through our seed paper products, which grow into wildflowers that support local pollinators.
Quality
We never compromise on quality. Our eco-friendly packaging solutions are designed to be beautiful, functional, and durable, ensuring your flowers look their best.
Education
We believe knowledge is power. We're dedicated to educating florists and consumers about sustainable practices and the environmental impact of their choices.
Our Sustainability Commitments
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Carbon-Neutral Operations
We offset all our carbon emissions through verified New Zealand reforestation projects and are continuously working to reduce our carbon footprint.
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Zero Waste to Landfill
Our office and warehouse operations send zero waste to landfill. All materials are either reused, recycled, or composted.
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Ethical Supply Chain
We thoroughly vet all our suppliers to ensure they adhere to fair labor practices and environmental standards.
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1% for the Planet
We donate 1% of our annual revenue to environmental nonprofits working to protect New Zealand's unique ecosystems.
What People Say About Us
"Switching to Sparkstoreae's sustainable packaging has transformed our business. Not only are we reducing our environmental impact, but our customers absolutely love the natural, elegant aesthetic."
"The team's knowledge and passion for sustainability is unmatched. They've provided invaluable guidance as we've transitioned to more eco-friendly practices in our wedding flower business."
"The quality of their sustainable packaging is outstanding. Our customers frequently comment on how beautiful our bouquet wrapping is, and they're always surprised to learn it's 100% biodegradable!"
Partner With Us
We work with florists, flower shops, wedding planners, and event organizers across New Zealand. Join our growing network of sustainable floral businesses.